BIOPTIMIZERS CLIENT
SUCCESS STORY

Defensive Strategy Helps Remove Unauthorized
Resellers and Regain Brand Control

Overview

BiOptimizers offers healthy. high-performance supplements including herbal products, enzymes, probiotics, and fitness-enhancing solutions for becoming a biologically optimized human being. Since launching in 2004, the company has helped over 162,000 clients in 90 countries improve their health and digestion.

BiOptimizers partnered with Channel Key to manage and scale their business on Amazon. After conducting a marketplace analysis, Channel Key discovered that BiOptimizers was losing the Buy Box on listings due to Amazon resellers and unauthorized listings.

Channl Key conneected BiOptimizers with VantageBP, an all-in-one solution for detecting and removing unauthorized resellers from various online marketplaces. Together, Channel Key and VantageBP developed a multi-faceted strategy designed to comabt resellers which would then enable a greater ROI on its Amazon marketing and advertising campaigns.

APPROACH

  • Identify Unauthorized Resellers
  • & Listings

    • Connect BiOptimizers with VantageBP to
    conduct a thorough audit and identify the
    scope of unauthorized product listings

  • Identify Seller Policy Violations & IP
  • Infringements

    • Utilize Escalated Eforcement options to
    submit case appropriate enforcements
    against unknown resellers.

  • Enforce Copyright Image
  • Theft Violations

    • File image copyright complaints with
    eBay to compel the removal of
    unauthorized listins.

  • Target No resale Clause Violations
  • from the DTC Website

    • Contact resellers who purchased from
    the BiOptimizers website with
    compliance letters.

    Results

    75.6%

    Online Infiringement Close
    Rate after 3 Months

    151

    Unauthorized Listings
    Removed from Amazon

    96%

    Buy Box Win for the Top-
    Selling ASIN after 4 Months

    Conclusion

    Channel Key’s primary objective was to increase Amazon sales through targeted marketing and advertising campaigns. This was contingent upon BiOptimizers’ ability to win the Buy Box.

    As a leader in online brand protection and IP enforcement. VantageBP developed a comprehensive approach to identify and target unauthorized resellers. Within six months, VantageBP removed 11 Amazon listings and 104 resellers from online marketplaces.

    Channel Ky’s partnership with VntageBP helped achieve a consistnt 96% Buy Box win rate for BiOptimizers top-selling product, increasing daily sales by 300% and regaining control of their brand on Amazon.